Idea Book

Overview

The strategy behind producing new literature was to enhance the Paragon brand with users, which included a new logo, templates and new messaging, along with generating new interest that would ultimately result in increased sales, which included presenting solutions vs. product specs.  I wanted to move Paragon away from selling specs of products, and instead selling solutions for a variety of applications.  I wanted prospects to very clearly see where Paragon solutions were used in a school and why.  I also wanted to give the new pieces a design and construction that showed quality and what the Paragon brand represented. 

The idea book brochure was created to replace Paragon’s existing catalogs.  As I explained earlier, I wanted to move Paragon away from selling specs to selling solutions.  The Idea Book is just that.  It’s a compilation of environment images that allow the prospect to envision what their space could look like.  It provides ideas of multiple products working together vs. just one.