Hillbrook Research Summary
Overview
With EDU 2.0 now complete and selling, and the Discovery Guide produced and the message incorporated into sales presentations, Bretford needed the proof that it all worked.
The Hillbrook iLab research project offered the insight into how highly agile learning spaces could support the new learning paradigm. It was just the right amount of proof that made schools learn about and believe space was a factor in learning and behavior.
The Hillbrook iLab was a two-year research project that investigated how the physical learning space affected behavior. The findings from this study allowed Bretford to be seen in a new light with our partners, customers, and even our competitors.
We were now being considered an expert on learning spaces. The research was used countless times to uncover new leads and close business. It became a west coast showroom for our products.
I published a printed research summary, as well as a video that provided testimonials not only from the teachers, but the students as well.
It was a hit... and still is today!